Limited live certification workshop October 10, 11 & 12, 2026
Beneath the Canine CoatReserve your seat

Certification live workshop

BeneaththeCanine Coat

with Michelle & Sasha

3-DAY LIVE CERTIFICATION WORKSHOP

October 10, 11 & 12, 2026Arlington, Texas

3 Days. 1 Mission.

Reserve my seat $997
EnvironmentPhysiologyBehaviorSkin & Coat
The visible result begins beneath the coat.

Tail restoration

Tail restoration before
Tail restoration after
BeforeAfter

Coat transformation

Coat transformation before
Coat transformation after
BeforeAfter

Skin health restoration

Skin health restoration before
Skin health restoration after
BeforeAfter

Drag each handle to explore the documented before and after.

What appears to be a grooming challenge may be connected to much more than the visible condition of the coat. Dryness, sensitivity, tension, resistance, matting, uneven texture, excessive shedding, or changes in behavior can all be signals within a broader pattern.

WELCOME TO THE SCIENCE OF DOG GROOMING

The coat does not exist in isolation. Environment shapes sensory input. Sensory input influences the nervous system. Physiology affects behavior, skin function, and coat expression. When we respond only to what is visible, we may repeat the same service without changing the conditions behind the problem. This workshop teaches you how to connect the signals, recognize meaningful patterns, and create individualized care with greater knowledge, precision, and purpose.

EnvironmentSensory inputPhysiological responseBehaviorSkin & coat expression

When you can see the pattern, you can create a more personalized protocol—adapting each service to the individual needs of every pet and transforming the experience, the results, and the value you provide.

01

Create a No-Triggering Zone

Recognize sensory load, reduce avoidable triggers, and create the conditions for a different experience.

02

Build 360° Pet Care

Connect environment, physiology, behavior, skin, coat, nutrition, and home care.

03

Design Customized Protocols

Move beyond routine services and build individualized strategies around each client’s needs.

You are already doing the hard work

Your schedule may be full. Your body may be tired. And something is still missing.

You never know which dog will freeze, fight, bite, scream, pull away, shut down, or refuse to cooperate.

You try different products, tools, handling techniques, treats, and more patience. Yet most groomers were never taught how environment and physiology shape what happens on the table.

“You are not burned out from grooming. You are burned out from fighting experiences you were never trained to understand.”
3X

The practice-expansion pathway

Do not triple the dogs. Expand the value.

You may not need another exhausting price increase or more appointments packed into the day. Your next opportunity may already exist inside the relationships you have built.

  1. 01
    Transform the appointment

    Create a more predictable, individualized professional experience.

  2. 02
    Transform the service

    Add deeper observation, customized protocols, and specialized 360° care.

  3. 03
    Transform the relationship

    Become the professional clients trust for education, support, and ongoing care.

We teach a pathway for creating up to 3X more value from existing client relationships. Results depend on your services, pricing, market, and implementation.

Three days. One mission.

From seeing to implementing.

This is not a weekend of disconnected lectures. Each session builds the framework you can bring into your practice immediately.

01

Saturday

See what others miss.

Explore canine stress physiology, sensory overload, nervous-system responses, and the emotional evolution of the human-dog relationship.

02

Sunday

Create the No-Triggering Zone.

Evaluate sound, scent, lighting, movement, touch, handling, restraint, pacing, and predictability through the dog’s sensory experience.

03

Monday

Build the 360° care protocol.

Connect skin and coat assessment with individualized bathing, product selection, additives, drying, environment, and home care.

The educators behind the experience

Michelle & Sasha

Two complementary perspectives united by one responsibility: observe more carefully, understand more deeply, and serve the dog with greater knowledge.

Michelle Knowles

Master Groomer · Master Pet Aesthetician · Clinical Herbalist

Michelle Knowles

Michelle brings more than 30 years of experience connecting professional coat care, skin health, behavior, raw-material knowledge, natural support, and the individual needs of the dog.

Observe before you act. Understand before you recommend.
Sasha Riess

Founder · Educator · International Speaker · Coat & Skin Expert

Sasha Riess

Sasha brings more than 40 years with dogs across grooming, international show-dog handling, education, product development, behavior, and Integrative & Holistic Dog Grooming.

The dog is always communicating. Our responsibility is to listen.
Michelle & Sasha videoYour video will be embedded here

Investment per professional

$997One-time payment

The complete workshop experience

Three days that can change every appointment after.

Live education with Michelle & Sasha

No-Triggering Zone framework

360° Pet-Care Experience

Customizable protocol development

Real case analysis

Business implementation

Professional certification

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Questions before you join

Everything you need to know.

Is this a business workshop or a dog-care workshop?

It is both. Deeper professional knowledge creates better care, stronger client communication, and services with greater value.

What is a No-Triggering Zone?

It is a professional environment intentionally designed to reduce avoidable triggers and unnecessary sensory overload.

Can I use this in my current practice?

Yes. Every part of the workshop is designed for implementation inside an existing grooming practice.

Does this replace veterinary care?

No. The workshop teaches observation, individualized coat care, responsible communication, collaboration, and referral. It does not teach diagnosis.

Is certification included?

Yes. Professional workshop certification is included with registration.

Certification included

Better results begin beneath the coat.

Join Michelle and Sasha for three immersive days in Arlington, Texas.

October 10, 11 & 12, 2026$997 per professionalLimited enrollment
Yes, reserve my seat
Reserve your seat · $997